The Little Green Cracker Company was inspired by a 2019 Google search for ‘eco Christmas crackers’. I wasn’t impressed: none of the search results seemed very ‘eco’ to me; most crackers seemed to use polyester ribbon and the fact that their paper was recyclable didn’t seem very special. Some companies were avoiding plastic, true; but their gift selection looked like the kind of thing I would chuck in the ‘randoms’ kitchen drawer ... I felt that it was possible to do better and with my years of experience as a cracker manufacturer (ok – 3 years’ experience as my holiday job when I was a student!), I began to figure out what a truly ‘green’ cracker might look like.
And so, in 2020, The Little Green Cracker Company was born. We’ve put our eco and ethical principles at the heart of everything we do – from designing, to printing, to our gift suppliers – we have gone small and local whenever we can. Our materials are both recycled and recyclable wherever possible. Our crackers are a truly plastic-free design – none of that pesky polyester necessary. And our gifts have been selected to spark a bit of joy and, most importantly, to be used!
Fast forward just two years to 2022, and we’re stocked by Selfridges, Fenwick, Highgrove, and Amara amongst many other high-profile retailers. We were shortlisted for the prestigious PEA (People, Environment, Achievement) awards in 2021 and were Which Magazine’s Editor’s Choice! It seems we’ve struck a chord within the market and we’re now busy prepping for a very busy Christmas period. Upscaling at speed has had its challenges – but none that we haven’t been able to overcome while sticking to our core principles.
The last couple of years we have privately donated to local charities – and we remain a small business supporter of Plastic Free North Devon. This year, we are more publicly supporting a local charity that is dear to our hearts – check out The Wave Project and the amazing work that they do. We will be donating £1 for every standard box sold through our website – and £2 for every kids box. It may seem unusual that we are not supporting an environmental charity – but we passionately believe in our strapline (Good. Fun) and hope you’ll agree that this charity encapsulates this message.
Wherever you are, whoever you’re with, I wish you all a very merry Christmas – when we get there!